Communicate BT Call Protect, a new service that blocks nuisance calls.
There's never a good time for a nuisance call. We created a short, funny video using the caped crusader, to highlight how inconvenient they are.
Promote free data at BT WiFi hotspots.
Pokemania was gripping the UK and by chance the BT Tower was a Pokemon Gym (a place where players battle). We wanted to encourage players via social media, to connect to BT WiFi at the tower and play Pokemon GO without using their data.
Winners of battles would get their gamertag displayed in the iconic lights for all of London to see. The free media attention would put our WiFi hotspots, firmly in the spotlight.